You start off planning and building your website by just building a list of things that you believe you should make people aware of about your business. Needless to say it's your list about what you believe other people should know about you and the products and services that you offer and that is where we all make our 1st big mistake. That’s quickly followed by another one.
A website is public and most people design it as if it is a window into your world. Often people think of their website as though it's a shop window where they can easily display appealing things to encourage and entice ‘would be’ customers into the store. This is an age old business plan and it is just transferring a high street shop scenario onto the internet.
Just like a high street shop of course people can look through the shop window go "Yep!" and just simply walk on by. This happens for numerous reasons and I am confident we have all been there. Perhaps we were frightened to go in and enquire about prices; maybe time was a bit short. Perhaps they think they might be bullied into purchasing. And so on.
Mistake 2) If you do a whole lot of work and Google does list you as one of its "top ranking websites" or you have perhaps "paid out" for some Pay-Per-Click (PPC ) advertising then exactly the same thing can happen. Converting "interest" into sales is really what your website should be about.
If you can engage a potential client in conversation then you have a chance of converting an enquiry into a sale. To start the conversation you could attempt;
- Offering a free sample.
- Giving advice can engage you with possible customers.
- Getting lots of LIKES on Facebook and followings on Twitter can be a big help.
- Your web site must be great and have content that people find interesting which is up to date and full of fresh new items.
A newspaper sticking with the same front page every day soon will not sell any copies and will lose circulation very quickly. For those who are just starting off on setting up a web site the best advice you will definitely get is seek help because it's not the straightforward task that you probably think it is. Pick up the telephone and get a web development company such as Lightspeed to help you out.
We can get you quickly up and running with
- Search Engine Optimisation that will give you an increase in quality traffic.
- Great web design and features designed to see you converting your visitors into sales.
- Using a simple to administer CMS which keeps content current and relevant to the fast changing world.