• 12 Apr 2012

    Realities behind cheap SEO

    Companies show up on the first page of Google not because of luck or magic trick. Well, they do have some magical Keywords (which are very competitive by the way) and they have been spending a good amount of money on their SEO. So if you are thinking that you can take their place with an unrealistic budget, you need to think twice! If anyone is trying to sell you your dream ranking at some ridiculous price like £100/month, that person simply does not have any idea about the effort required to achieve good ranking. To be honest, I doubt if they even have the necessary skills to look after your SEO campaign.

    If you understand the value of getting your desired ranking, you must hire a genuine SEO expert (not any dressed up SEO guru having no idea about SEO) and pay him/her the actual fees. If you look ...

    Category:
    • Digital
  • 12 Apr 2012

    Google Is Watching You!

    Google is watching you

    A little birdie told us that Google is looking for over-optimised pages and sites which means that all of the websites that have great SEO but lower quality content are going to be penalised. So, in case you have a website which happens to have way too many keywords on a page (Header, footer, image descriptions, site map, you name it!), or you are exchanging huge numbers of links with sites that you actually don’t have any relevance to, you better be careful!

    What we believe in LSITS is, it’s not necessarily useful to be number one in Google if you continue to have a high bounce rate. What’s the purpose of ranking higher when your visitors leave your website without even taking a look at your content or your conversion rate is really poor?  

    We are just happy to know that our clients are not worried about getting ...

    Category:
    • Digital
  • 09 Apr 2012

    SEO Tips for Beginners

    So you have finally realised the importance of SEO. You’re probably flipping the pages of SEO for dummies or other resources and thinking about optimising your website to get your desired ranking. Before you hire someone who promises to do the SEO magic and bring your website on page 1 of Google overnight, there are few things you should know about SEO. I would try to give you few tips you should keep in mind while hiring a SEO consultant.

    • Do not fall for fancy names like ‘Google Guru’, ‘SEO Master’, ‘Google recommended SEO expert’ etc. Companies are just trying to grab your attention and Google doesn’t recommend any particular SEO.
    • Don’t be tricked by the membership status of SEO consultants. Having ‘SEOMOZ’ or ‘SEMPO’ membership doesn’t make them better from the others as these memberships are bought, not awarded. 
    • Take my advice, stay away from companies who provide you ...
    Category:
    • Digital
  • 02 Apr 2012

    Convert You Website Visitors to Sales Leads

    You start off planning and building your website by just building a list of things that you believe you should make people aware of about your business. Needless to say it's your list about what you believe other people should know about you and the products and services that you offer and that is where we all make our 1st big mistake. That’s quickly followed by another one.

    A website is public and most people design it as if it is a window into your world. Often people think of their website as though it's a shop window where they can easily display appealing things to encourage and entice ‘would be’ customers into the store. This is an age old business plan and it is just transferring a high street shop scenario onto the internet.

    Just like a high street shop of course people can look through the shop window ...

    Category:
    • Digital

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